If you've ever opened a speech like this:

Hi, how are you? My name is Preston. I have a background in X and Y. I'm from Z. 

You'll bore your audience IMMEDIATELY.

Your audience's attention is highest at the beginning and the end, as illustrated by this graph.

So to maximize that real estate, I came up with a 4-part framework that I've used to hook any audience and keep them engaged. Watch the video above.

Pro tip: as you continue your talk, you can keep cycling through this 4-part framework over and over again. Meaning that each key takeaway you have for your audience can be its own cycle of the 4-part framework. 

Most of my talks go through this framework 3 times since audiences tends to remember no more than three things from any single talk.

If you found this helpful, the Impromptu Speakers Academy is my 3-week bootcamp to help you become a clear and confident speaker at work. Reserve your spot today while they're still available.